Privacy Policy
Theory 7-12 (operated by a private individual) (“Theory 7-12”, “we”, “us”, “our”) is committed to protecting the privacy of our Users (“you”, “your”). This privacy policy applies to the information we collect from our website at https://theory7-12.com (“our Website”) and through the provision of our products and services (“our Services”). This policy applies to Basic and Premium accounts on theory7-12.com.
Defined terms not defined herein have the meanings provided in the Terms of Use. This Privacy Policy is part of those Terms.
If you reside in the European Economic Area or the United Kingdom, this policy outlines your rights under the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
If your Organization subscribes to our Services, and we receive your data on their behalf, we act as a data processor and your Organization is the controller. This policy does not apply to such data. However, if we process data for our own business purposes, we act as a data controller and this policy applies.
For all GDPR or privacy-related inquiries, contact:
Last updated: May 2025
1. General Information Collected
We collect non-personally identifiable information via domain tracking, browser type, language, referring/exit pages, and date/time stamps. This includes browsing and search history, site interaction, and aggregated analytics.
2. Personally Identifiable Information
We collect personally identifiable information when you submit it voluntarily — such as your name, email, contact data, password, IP address, purchase history, musician status (student/teacher/etc.), uploaded scores, and any comments. Under GDPR, this qualifies as “personal data.”
3. Cookies
We use cookies to store preferences, improve user experience, measure visits, and analyze usage. Third-party services (e.g., Google Analytics) may collect demographic data like age, gender, or language. You can opt out via Google Ad Settings. See the Cookies Policy below for full details.
4. Children
Theory 7-12 Basic and Premium are not intended for children under 13. We do not knowingly collect data from such users. Users aged 13–17 must have guardian permission. Our educational services (Theory 7-12 Learn) are COPPA and FERPA compliant.
5. Use of Information
5.1 General Data
We use general, aggregated data to improve our site design and user experience.
5.2 Personal Data
We may use your personal data to:
- Provide and support our Services
- Process your inquiries or requests
- Send notifications and newsletters
- Manage billing and renewals
- Improve user experience and content
- Send you offers or news (with your consent)
Legal bases under GDPR: consent (which you can withdraw), contractual necessity, and our legitimate interests — provided they do not override your rights.
6. Disclosure of Personally Identifiable Information
We may share your information with trusted third parties, including:
- Business partners, contractors, service providers (e.g., hosting, analytics, payment processing)
- Prospective buyers or investors in case of sale, acquisition, or funding
- Corporate affiliates under common control with Theory 7-12
- Authorities if legally required, including law enforcement or for fraud prevention
We require that any third parties processing your data comply with this Privacy Policy or equivalent standards.
Note: Any information you post publicly (e.g., comments, shared scores) may be seen, collected, or used by others. Think carefully before disclosing anything in a public area. We cannot remove everything on request, though we will try. You use public areas at your own risk.
7. Storage of Personally Identifiable Information
We store your data on secure servers and use reasonable technical and organizational measures to protect it. However, no method of transmission is 100% secure. You transmit data at your own risk.
8. Retention of Personally Identifiable Information
We retain your data as long as needed to provide Services. Even after canceling a paid subscription, your account and data may remain until deletion is requested. To delete your account or personal data, please use the account settings or contact us.
9. Your Rights (GDPR)
If you are located in the EEA or UK, you may:
- Request access to your personal data
- Request correction of inaccurate or incomplete data
- Request erasure (right to be forgotten)
- Object to processing based on legitimate interest
- Request restriction of processing
- Request data portability
To exercise these rights, contact us at
10. Changes in Use of Information
We may update this privacy policy from time to time. Any changes will be posted on our Website. Continued use of the Services after changes constitutes acceptance of the new terms. We recommend reviewing this policy periodically.
11. Other Websites; Links
Our Website may contain links to other sites. We are not responsible for their privacy practices or content. We encourage you to read their privacy policies before submitting any data.
12. Contacting Us
If you have questions or concerns regarding this Privacy Policy or your data, please contact us at:
13. California Privacy Rights (CCPA)
If you are a California resident, you have the right to:
- Request disclosure of the categories and specific pieces of personal information we collect
- Request deletion of your personal data (with some exceptions)
- Opt out of the sale of personal data (we do not sell data)
- Be free from discrimination for exercising your privacy rights
To make a request under CCPA, contact us at
14. Do Not Track
Some browsers offer a “Do Not Track” feature. We do not respond to such signals automatically. Contact us if you wish to disable certain types of tracking.
Cookies Policy
Information About Our Use of Cookies
Our website uses cookies to distinguish you from other users, improve functionality, and analyze traffic. By using our site, you consent to the use of cookies.
A cookie is a small file stored in your browser that helps us recognize you and remember preferences.
Types of Cookies We Use
- Strictly necessary cookies: required for core functionality (e.g. login)
- Performance cookies: used for analytics and understanding site usage
- Functionality cookies: remember your preferences
- Targeting cookies: used for advertising relevance and tracking user behavior
Specific Cookies Used
- _theory7-12Site_session — user session tracking (2 weeks)
- nfouid — visitor tracking (20 years)
- premiumTrial — controls redirect behavior (session)
- omni_referring_hostname — OmniAuth redirect cookie (session)
- _stripe_mid, _stripe_sid — fraud prevention (18 months / 1 year)
- instapage-vist — conversion tracking (1 year)
- _ga — Google Analytics (2 years)
- G_ENABLED_IDPS — Google sign-in support
- Google AdWords Tracking Pixel — ad conversion tracking (90 days)
You can manage cookies through your browser settings. Blocking all cookies may prevent access to parts of our Website. For more info, see www.aboutcookies.org or Google’s privacy policy.
Last updated: May 2025