Theory 7-12, LLC (“Theory 7-12”, “we”, “us”, “our”), is committed to protecting the privacy of our Users' (“you”, “your”) personal information. This privacy policy applies with respect to the information that we collect from our web site, located at https://theory7-12.com (“our Website”) and through the provision of our products and services (together with our Website, “our Services”). This privacy policy applies only to Basic and Premium accounts on theory7-12.com.
Defined terms used herein and not defined elsewhere have the meanings prescribed thereto in the Terms of Use posted separately on theory7-12.com. This privacy policy is incorporated into and is part of the Theory 7-12 Terms of Use applicable to your use of our Website and our Services.
To the extent that our Website and our Services are available to individuals located in the European Economic Area and the United Kingdom, this privacy policy sets out our practices and obligations under the General Data Protection Regulation (EU) 2016/679 (“GDPR”). This privacy policy includes details of our practices and obligations under GDPR.
If an organization with which you are associated (an “Organization”) signs up to use our Services, we may receive personally identifiable information about you in connection with our provision of our Services to your Organization. To the extent we process (as defined below) that personally identifiable information solely in order to provide our Services to your Organization, under the GDPR, to the extent applicable, we will act as a processor (as defined in the GDPR) on behalf of your Organization in respect of that personally identifiable information; this privacy policy will not apply to the processing of that personally identifiable information and your Organization will act as a controller (as defined in the GDPR) in respect of that personally identifiable information and is responsible for obtaining all necessary consents and providing you with all requisite information as required by applicable law. To the extent we process your personally identifiable information for any other lawful business purpose of ours, under the GDPR, to the extent applicable, we will act as a controller of such personally identifiable information and this privacy policy will apply to the processing of such personally identifiable information. For clarification but not limitation, information we process for our lawful business or commercial purposes, such as for product development or sales and marketing, is not processed solely on behalf of your Organization.
We collect non-personally identifiable information about you in a number of ways, including tracking your activities through your domain name, aggregate information on what pages consumers access or visit, computer settings or most-recently visited URL. This information cannot be used to identify you. We may also collect browsing history, search history, information on your interaction with a website, application, or advertisement.
Personally identifiable information is information that can be used to identify you, or contact you. We collect personally identifiable information about you when you voluntarily submit such information to us, by, for example, by signing up to use our Services, filling out a form requesting a quote or product trial, or filling out a survey or registration form. In relation to our Services, we collect personally identifiable information in relation to our public, non-educational services (known as Theory 7-12 Basic and Theory 7-12 Premium). The information we collect may include your name and contact information (such as address, email address, and phone), username, password, gender, birth date, optional musician indicators (student, teacher, composer, performer, level) , Internet Protocol address, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, audio information, behavior patterns and inferences reflecting personal preferences and predispositions, and any other information uploaded onto, or made available within, our Services, such as musical scores or content within comments in the Public Areas (as defined below).
For the purposes of the GDPR, personally identifiable information amounts to “personal data”, as defined and used in the GDPR. All references to personally identifiable information shall be deemed to include personal data as defined and used in the GDPR.
Theory 7-12 makes use of cookies to: (a) store information so that you will not have to re-enter it during your visit or the next time you visit Theory 7-12 ; (b) monitor the effectiveness of our marketing campaigns; (c) monitor aggregate metrics such as total number of visitors, pages viewed, etc.
When users use our Services, third parties (including without limitation third-party analytics service providers and commercial partners) may directly collect personally identifiable and non-personally identifiable information about our users’ online activities over time and across different websites. We also employ Google Analytics Demographics Interest Reporting to help us better understand our audience and our customers. The information inferred or collected by Google Analytics is limited to general information such as gender, age, language and interest categories. You are free to edit this information, or completely opt out of its collection, by visiting Google Ad Settings. This will not interfere with your use of our Website. For more information please see our Cookies Policy below.
The public, non-educational versions of our Services (known as Theory 7-12 Basic and Theory 7-12 Premium) are not intended for use by children under 13, and we do not knowingly collect information from children under the age of 13. Children aged 13 or older should not submit any personally identifiable information without the permission of their parents or guardians. By using our Services, you are representing that you are at least 18, or that you are at least 13 years old and have your parents' permission to use our Services.
This privacy policy does not apply to information subject to the Student Data Privacy Policy for Theory 7-12 Learn. Theory 7-12 Learn provides private sites that are suitable for children of any age and are fully COPPA and FERPA compliant. For more information on Learn, please visit https://theory7-12.com/legal/education
We collect non-identifying, general, generic and aggregate information in order to better design our Website and our Services, and share the aggregate data with advertisers and other third parties.
5.2. Use of Personally Identifiable Information.
We use your personally identifiable information in the following ways:
We will only use your personally identifiable information to the extent that the law allows us to do so. Under the GDPR, we rely on the following lawful bases for processing your personally identifiable information:
You agree that we have the right to share your personally identifiable information with selected third parties including business partners, suppliers and sub-contractors in relation to the provision of our Website and our Services.
Our Services may feature various community areas and other public forums (the "Public Areas") where our Services users can share information or where members can post questions for others to answer. We cannot prevent such information from being used in a manner that may violate this privacy policy, the law, or your personal privacy. We are not responsible for the results of such postings or for the accuracy of any information contained in those postings. Any information you share in a Public Area (including personally identifiable information) is by design open to the public and is not private. You should think carefully before posting any information in any Public Area. What you post can be seen, disclosed to or collected by others and may be used by others in ways we cannot regulate or predict. As with any public forum on any website, the information you post may also show up in third-party search engines like Google, Yahoo, MSN, and Bing. If you mistakenly post personally identifiable information in a Public Area you can send us an e-mail to request that we remove it by contacting us at
All personally identifiable information that you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personally identifiable information, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
We will only retain your personally identifiable information for as long as necessary to fulfill the purposes for which we collected it. If you subscribe to our Services, we will retain your personally identifiable information for as long as your account with us remains live. Please note that your account remains live and we retain your personally identifiable information, even if you do not renew your paid subscription to our Services and your personally identifiable information is only deleted at your request. If you wish us to delete your personally identifiable information and/or any other information associated with your account when you stop using our Services, please use your delete account page.
Under certain circumstances and in compliance with the GDPR, you have the right to:
To the extent that this policy applies to individuals located in the European Economic Area or the United Kingdom, lodge a complaint with the relevant supervisory authority (as defined in the GDPR). If you have any complaints about the way we handle your personally identifiable information please do contact us. Alternatively, you may lodge a complaint with the supervisory authority located in your country.
If you want to review, verify, correct or request erasure of your personally identifiable information, object to the processing of your personally identifiable information, or request that we transfer a copy of your personally identifiable information to another party, please contact
From time to time, Theory 7-12 may use user information for new, innovative and unanticipated purposes not previously disclosed or described in this privacy policy. Any changes to our privacy policy will be posted on our Website. If you are concerned about how we are using your information, please check our Website periodically. Your continued use of our Website and our Services following the posting of any modification or change will constitute your acceptance thereof.
Theory 7-12 provides links to other web sites. Theory 7-12 is not responsible for the privacy practices or content on other web sites. We strongly suggest that you read a web site's privacy policy before submitting personal information or utilizing the resources of that site.
If you have any questions about this privacy policy, or our use of your information in relation to our Website and/or our Services, please contact us.
This Section 13 shall apply only to the extent that we are regulated as a business (as defined in the California Consumer Privacy Act of 2018 (collectively with any regulations promulgated thereunder, the "CCPA")) under the CCPA. This Section 13 shall apply to you only if you are a California resident.
If an Organization with which you are associated purchases any of our Services, we may receive consumer information (as defined below) about you in connection with our provision of our Services to your Organization. To the extent we process such consumer information solely in order to provide our Services to your Organization, under the CCPA, to the extent applicable, we will act as a service provider (as defined in the CCPA) on behalf of your Organization in respect of that consumer information; this privacy policy will not apply to the processing of that consumer information and your Organization will act as a business (as defined in the CCPA) in respect of that consumer information. The business is responsible for obtaining all necessary consents and providing you with all requisite information as required by applicable law. To the extent we process your consumer information for any other lawful business or commercial purpose of ours, under the CCPA, to the extent applicable, we will act as a business with respect to such consumer information and this privacy policy will apply to the processing of such consumer information. For clarification but not limitation, information we process for our lawful business or commercial purposes, such as for product development or sales and marketing, is not processed solely on behalf of your Organization.
As used in this Section 13, “sell” (including any grammatically inflected forms thereof) means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, consumer information (as defined below) to another business or a third party for monetary or other valuable consideration. “Selling” does not include (i) disclosing consumer information to a third party at your direction, provided the third party does not sell the consumer information except in accordance with the “CCPA, (ii) where you intentionally interact with a third party through our Services, provided the third party does not also sell the consumer information, (iii) using or sharing your consumer information with a service provider as necessary to perform business purposes, provided that such service provider provides its services on Theory 7-12 behalf and provided that the service provider does not further collect, sell or use the consumer information except as necessary to perform the business purpose, or (iv) transfers of your consumer information to a third party as an asset that is part of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of Theory 7-12, provided that information is used or shared consistently with the CCPA.
Where noted in this privacy policy, until the applicable date specified in the CCPA, the CCPA exempts consumer information reflecting a written or verbal business-to-business communication ("B2B consumer information") from some its requirements, provided that such exemptions shall not apply from and after such date specified by the CCPA.
13.1. Consumer Information Collected: We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with particular California residents, devices or households ("consumer information"). Consumer information does not include deidentified or aggregated information, publicly available information from government records, or any other information that is excepted from the definition of "personal information" under the CCPA, or any information that is otherwise not regulated by the CCPA. In particular, we have collected the following categories of consumer information from California residents, households or devices within the last twelve (12) months:
A. Identifiers: Name, email address, billing address, phone, username, password, date of birth, Internet Protocol address, and any other such information uploaded onto, or made available within, our Services.
B. Personal information categories listed in the California Customer Records statute(Cal. Civ. Code § 1798.80(e)): Name, address, phone, and any other such information uploaded onto, or made available within, our Services.
C. Commercial information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, and any other such information uploaded onto, or made available within, our Services.
D. Internet or other similar network activity: Information obtained through tracking your activities through your domain name (but not your e-mail address), aggregate information on what pages you may access or visit, computer settings or most-recently visited URL, browsing history, search history, information on a consumer's interaction with a website, application, or advertisement, and any other such information uploaded onto, or made available within, our Services.
E. Sensory data: Audio information, and any other such information uploaded onto, or made available within, our Services.
• To provide you with our Services.F. Professional or employment-related information: Whether you are a student or a teacher (optionally), and any other such information uploaded onto, or made available within, our Services.
G. Inferences drawn from other personal information: Behavior patterns and inferences reflecting personal preferences and predispositions.
We use consumer information for the business or commercial purposes described in Section 13.1 above and in the manner described in Sections 3, 5, 7 and 8 of this privacy policy with respect to personally identifiable information.
Regarding the categories of sources from which consumer information is collected, we collect consumer information that you submit to us. We also receive information that is otherwise collected when you use our website, including as described in Sections 1 and 3. Additionally, we work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers) who may provide information to us regarding our services to you. Such information may include delivery tracking data, delivery confirmations, and transaction IDs, and whether your payment card is approved or declined.
Theory 7-12 may disclose your consumer information described in the table above to a third party for a business or commercial purpose, as described in Section 6 of this privacy policy with respect to personally identifiable information. In the preceding twelve (12) months, Theory 7-12 has disclosed the following categories of consumer information for a business or commercial purpose to the following categories of third parties:
13.3.1. Identifiers have been disclosed to the following categories of third parties:
(a) Outside Contractors; and
(b) Corporate Affiliates.
13.3.2. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) have been disclosed to the following categories of third parties:
(a) Outside Contractors; and
(b) Corporate Affiliates.
13.3.3. Commercial information has been disclosed to the following categories of third parties:
(a) Outside Contractors; and
(b) Corporate Affiliates.
13,3,4, Internet or other similar network activity has been disclosed to the following categories of third parties:
(a) Outside Contractors; and
(b) Corporate Affiliates.
13.3.5. Sensory data has been disclosed to the following categories of third parties:
(a) Outside Contractors; and
(b) Corporate Affiliates.
13.3.6. Professional or employment-related information has been disclosed to the following categories of third parties:
(a) Outside Contractors; and
(b) Corporate Affiliates.
13.3.7 Inferences drawn from other personal information has been disclosed to the following categories of third parties:
(a) Outside Contractors; and
(b) Corporate Affiliates.
Any information posted to the Public Areas in the preceding twelve (12) months has been publicly available as described in Section 6.
In the preceding twelve (12) months, Theory 7-12 has not sold, and Theory 7-12 does not and will not sell, consumer information.
The CCPA provides California residents with specific rights regarding their consumer information. This Section 13.5 describes your CCPA rights (to the extent applicable to you) and explains how to exercise those rights.
You may have the right to request that Theory 7-12 disclose certain information to you about our collection and use of your consumer information over the past 12 months. Once we receive and confirm your verifiable consumer request (in the manner described in Section 13.6 below), to the extent required by the CCPA, we will disclose to you:
We will not provide the foregoing access and data portability rights for B2B consumer information prior to such date required by the CCPA.
We will not provide the foregoing deletion rights for B2B consumer information prior to such date required by the CCPA.
We will not discriminate against you for exercising any of your CCPA rights, including, unless permitted by the CCPA, by:
The term “Do Not Track” refers to a HTTP header offered by certain web browsers to request that websites refrain from tracking the user. We take no action in response to automated Do Not Track requests. However, if you wish to stop such tracking, please contact us with your request, using our contact details provided in Section 12.
Our website www.theory7-12.com (“our website”) uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse our website, you are agreeing to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Here are the individual cookies we use, the purposes for which we use them, and their durations:
You can find more information about cookies at: www.aboutcookies.org. You can find more information about Google Analytics and how to reject or delete these cookies at: www.google.com/intl/en/privacypolicy.html.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
If your browser enables you to, you can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) your access to our website will be restricted. You will not be able to access our website without the cookies.
Theory 7-12, LLC
Last updated 01/21/21